Also, it implies motion, speed, and agility with its curved and dynamic shape. Not in the last place, one of the most important functions is to provoke a certain emotion and analogy in the user.įor example: think of Nike’s swoosh sign (logo) – it is recognized by the majority of people, without the need of explaining that this is the Nike brand. It’s a mark, that can be placed on a variety of products, business cards, and stationery, and help the user identify the business.

Contoured word logo and who is it good for?Ī logo can be a picture, text, shape, abstraction, or a combination of them, used to represent a business. Dynamic/Adaptable logo and who is it good for?ĩ. Combination mark logo and who is it good for?Ĩ. Wordmark/Logotype and who is it good for?Ĥ. Monogram/Lettermark and who is it good for?Ģ. Here is a quick list to easily access different sections of the article and learn the essentials in minutes… and let’s dive in:ġ. In this article, we explain all types of logos in the world with their names, we provide examples, and we give you some useful tips to decide if they are a good fit for you! But what it actually means? What is a logo? Which are the different types of logos? What type of logo to choose for your business? Which are the pros and cons of each logotype? Maybe you are on your way to starting your own company and you hear the word “logo” around every corner.

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